As a social media manager at Local Wolves Magazine, I have five years experience working on many different projects including the daily upkeep of the magazine's social media accounts. I have created and worked on eight issues and counting and many social campaigns which are featured below. I also have worked on multiple of our cover shoots to create behind the scenes social content. Since working as social media manager, I have helped to increase views on the social channels and increased engagement. You can find more at @localwolves and here.
Valentine's Day Movie List
I curated a list of movies for Valentine's Day that tell stories about love. As a movie lover myself, I thought this was a fresh way to connect with our community.
Creative process
The list I curated consisted of a diverse group of movies. I created graphics that tied into the Valentine's theme and wrote short descriptions of the films. I wanted our community to comment their own favorite movies and engage with others, which we achieved.
With Tunes, Always Playlist Curation
I helped create a weekly playlist that was featured on the magazine's Instagram with the goal of diversifying our feed while also interacting with our community.
Creative process
Different members of the staff gave their five favorite songs of that time period and we organized it into a graphic format while also creating a Spotify playlist that was linked on our profile with all of the songs on it so our community could listen with us.
Field Advice Social Campaign
I helped create a campaign where we reached out to creatives to give their experience in their respective creative field (photographers, etc.) and what advice they would have to give young creators getting their foot in the door to the industry.
Creative process
Creatives were asked a list of questions through email and then created into graphics including their work that were shared in a carousel post on Instagram.
Wolfie Gems Campaign
The Wolfie Gems idea came to me when we were deciding to figure out a way to feature more of our community and followers. I also thought this could be a great way for other creators to find each other and make connections and potentially collaborate in the future.
Creative Process
I looked through our main hashtag #localwolves for photographs from our community that we could feature every Friday. I created a large collage of the photos but then included each photo individually in the carousel post on Instagram while tagging each creator. We recently just revamped the Wolfie Gems campaign, giving it a fresh update with new graphics and designs.
Black Owned Magazines Campaign
As a small magazine ourselves, we know how important connection and community are. We wanted to support other magazines and highlight/champion their work to our community.
Creative Process
I curated a list of Black owned magazines and created a simple graphic with collages, posted on Instagram and tagged each publication in the collage for easy connection.
Valentine's Day Campaign
We wanted to create a timely guide of gift ideas for our community for Valentine's Day and support small or local brands.
Creative Process
The social team curated a list of their current favorite products or businesses to support and then I created a carousel of graphics with a quick description of each brand.